Mix & Mac: From 500 to 50K Followers in 60 Days
How a small mac & cheese spot became one of the most talked-about food brands in their city.
10x
increase in monthly reach
50K
followers gained in 60 days
320%
increase in foot traffic
1.2M
total views in first month
The Challenge
Mix & Mac had no online presence, no content strategy, and no idea how to leverage social media. Their competitors were outpacing them despite having a worse product. They needed a system that could build attention fast without pulling the owners away from running the restaurant.
Our Solution
We audited their brand, identified their ideal audience, and built a 90-day content calendar. Our team produced 16 short-form videos per month — each one optimized with trending hooks, fast pacing, and mouth-watering food shots. We paired this with AI-powered caption optimization and strategic posting schedules to maximize reach.
The Results
Within 60 days, Mix & Mac went from 500 to over 50,000 followers. Their content consistently hit 100K+ views, and they saw a 320% increase in foot traffic. The owner reported that customers were coming in saying they saw them on TikTok — something that had never happened before.
Overview
Mix & Mac was a single-location mac & cheese restaurant with great food but almost zero social media presence. They came to us with 500 followers and no content strategy. We built a full content system around their brand personality and started producing high-retention short-form videos optimized for TikTok and Instagram Reels.
Sector
Restaurant — Quick Service
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